Winning the Story Wars: Why Those who Tell - and Live - the Best Stories Will Rule the Future [Audiobook] download free by Jonah Sachs

Winning the Story Wars: Why Those who Tell - and Live - the Best Stories Will Rule the Future Audiobook download free by Jonah Sachs
  • Listen audiobook: Winning the Story Wars: Why Those who Tell - and Live - the Best Stories Will Rule the Future
  • Author: Jonah Sachs
  • Release date: 2015/7/18
  • Language: English
  • Genre or Collection: Audiobooks
  • ISBN: 9781501247323
  • Rating: 8.42 of 10
  • Votes: 485
  • Review by: Thalia Judd
  • Review rating: 7.41 of 10
  • Review Date: 2018/11/28
  • Duration: 2H17M59S in 256 kbps (36.4 MB)
  • Date of creation of the audiobook: 2018-08-19
  • You can listen to this audiobook in formats: FLAC, WMA, WAV, MPEG-4 SLS, MP3, AIFF, MPEG4, OPUS (compression ZIP, TBZ2, RAR, TAR.7Z)
  • Total pages original book: 182
  • Includes a PDF summary of 19 pages
  • Duration of the summary (audio): 15M17S (3.8 MB)
  • Description or summary of the audiobook: The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior-great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes listeners into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You'll discover how: - Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray- Marketers have become today's mythmakers, providing society with explanation, meaning, and ritual- Memorable stories based on timeless themes build legions of eager evangelists- Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world- Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn't come just from telling great stories, but from learning to live them.
  • Other categories, genre or collection: Sales & Marketing
  • Download servers: Uploaded, Seafile, ExtraTorrent, Google Drive, RARBG, Dropbox, Mediafire, Microsoft OneDrive, 4Shared. Compressed in ZIP, TBZ2, RAR, TAR.7Z
  • Format: Cd-Audio
  • Approximate value: 9.61 USD
  • Dimensions: 132.08x170.18x12.7mm
  • Weight: 45.36g
  • Printed by: Not Available
  • Published in: Not Available

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